Privacy policy

Effective Date: June 23, 2026

This Privacy Policy describes how Oakwyn Collective LLC, doing business as Born Stubborn.™ (“Born Stubborn.™,” “we,” “us,” or “our”), collects, uses, discloses, and protects information about you when you visit bornstubborn.co, purchase our products, interact with our emails, use our services, or otherwise communicate with us.

By using our website or services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you, directly or indirectly.

1. Company Information

Born Stubborn.™ is operated by:

Oakwyn Collective LLC
1021 E Lincolnway, #9365
Cheyenne, WY 82001
United States

Email: info@bornstubborn.co

2. Information We Collect

We may collect the following categories of Personal Information.

A. Information You Provide to Us

We collect information you provide directly to us, including when you place an order, create an account, sign up for emails, contact customer support, participate in promotions, submit a review, or otherwise interact with us.

This may include:

• Name
• Email address
• Billing address
• Shipping address
• Phone number, if provided
• Account login information
• Order history
• Subscription information
• Customer service communications
• Reviews, testimonials, survey responses, photos, videos, or other content you submit
• Any other information you choose to provide

B. Payment Information

When you make a purchase, payment information is processed by our third-party payment providers, such as Shopify Payments, Shop Pay, Stripe, or other payment processors made available at checkout.

We do not directly store your full payment card number. Payment information is handled by our payment processors according to their own security and privacy practices.

C. Pet Information

Because Born Stubborn.™ sells dog wellness products, we may collect information about your dog if you provide it to us.

This may include:

• Dog name
• Breed
• Age
• Weight
• Sex
• Product preferences
• Wellness concerns
• Photos or videos you submit
• Information you provide in reviews, surveys, emails, quizzes, or customer support messages

We use pet information to help provide product recommendations, customer support, product improvement, marketing personalization, and a better customer experience.

Please do not submit sensitive veterinary records or medical information unless it is necessary for your customer support request.

D. Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain information through cookies, pixels, tags, scripts, log files, and similar technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Time spent on pages
• Items viewed or added to cart
• Checkout activity
• Purchase activity
• Email open and click activity
• Approximate location derived from IP address
• Advertising identifiers and online identifiers

We may use tools such as Shopify analytics, Google Analytics, Meta Pixel, Klaviyo, and similar analytics, advertising, and email marketing technologies.

E. Information from Third Parties

We may receive information from third parties, including:

• Shopify and ecommerce platform providers
• Payment processors
• Subscription providers
• Fulfillment and shipping partners
• Email marketing providers
• Analytics providers
• Advertising platforms
• Fraud prevention services
• Social media platforms
• Customer review platforms

We may combine information we receive from third parties with information we collect directly from you.

3. How We Use Personal Information

We may use Personal Information for the following purposes:

• To operate our website and online store
• To process payments
• To fulfill, ship, and deliver orders
• To manage subscriptions
• To provide customer support
• To respond to questions, refund requests, and other inquiries
• To send transactional emails, including order confirmations, shipping updates, subscription notices, and account messages
• To send marketing emails if you have opted in or where permitted by law
• To personalize website content, product recommendations, and marketing
• To administer promotions, discounts, surveys, giveaways, or other offers
• To collect and display reviews, testimonials, and user-generated content
• To improve our website, products, advertising, and customer experience
• To monitor website performance and usage
• To detect, prevent, and address fraud, unauthorized transactions, security incidents, and misuse
• To comply with legal obligations
• To enforce our Terms of Service and other policies
• To protect our rights, property, customers, business, and partners
• To evaluate or complete a business transaction, such as a merger, acquisition, sale, financing, or transfer of assets

4. How We Disclose Personal Information

We may disclose Personal Information to the following categories of recipients.

A. Service Providers

We may disclose information to service providers that help us operate our business, including:

• Ecommerce platforms
• Payment processors
• Subscription providers
• Fulfillment and shipping partners
• Email marketing providers
• Customer support tools
• Analytics providers
• Advertising platforms
• Fraud prevention providers
• Review platforms
• Hosting, security, and IT service providers
• Professional advisors, such as lawyers, accountants, and consultants

These service providers may use your information to perform services for us and as otherwise permitted by their agreements with us and applicable law.

B. Advertising and Analytics Partners

We may disclose certain information to advertising, analytics, and social media partners to help measure website activity, improve advertising, retarget visitors, and show more relevant ads.

Under certain U.S. state privacy laws, this type of disclosure may be considered a “sale,” “sharing,” or use of Personal Information for “targeted advertising,” even if we do not exchange your Personal Information for money.

C. Fulfillment and Shipping Partners

We may disclose information necessary to fulfill and deliver your order to third-party fulfillment and shipping partners. This may include your name, shipping address, contact information, order details, and tracking information.

D. Legal, Safety, and Business Purposes

We may disclose information if we believe it is necessary or appropriate to:

• Comply with applicable law
• Respond to legal requests, subpoenas, court orders, or government inquiries
• Enforce our Terms of Service or other policies
• Protect the rights, property, and safety of Born Stubborn.™, our customers, our partners, or others
• Detect or prevent fraud, security incidents, or unlawful activity
• Defend or pursue legal claims

E. Business Transactions

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, Personal Information may be disclosed or transferred as part of that transaction.

F. With Your Consent

We may disclose Personal Information for any other purpose with your consent or at your direction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember preferences, analyze traffic, improve performance, personalize content, measure marketing campaigns, and support advertising.

Cookies may be set by us or by third parties, including Shopify, Google, Meta, Klaviyo, and other service providers.

You may be able to control cookies through your browser settings. If you disable cookies, some parts of our website may not function properly.

Some browsers or devices may allow you to send opt-out preference signals, such as Global Privacy Control. Where required by applicable law, we will treat recognized opt-out preference signals as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.

6. Email Marketing

If you sign up for marketing emails, make a purchase, or otherwise provide your email address where permitted by law, we may send you emails about Born Stubborn.™ products, offers, content, launches, and updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at info@bornstubborn.co.

Even if you unsubscribe from marketing emails, we may still send you transactional or service-related emails, including order confirmations, shipping updates, subscription notices, refund messages, account notices, and customer support responses.

7. SMS Marketing

Born Stubborn.™ does not currently operate an SMS marketing program.

If we offer SMS or MMS marketing in the future, we will provide additional disclosures and obtain consent where required by law. We will not share text messaging opt-in data or consent information with third parties for their own marketing purposes, except as necessary to provide the messaging service or as required by law.

8. Subscriptions

If you enroll in a subscription, we and our subscription provider may collect and process information necessary to manage recurring orders, billing, cancellation, customer support, subscription preferences, renewal notices, and related communications.

You may cancel your subscription by emailing info@bornstubborn.co. If a customer portal is available, you may also be able to manage or cancel your subscription through that portal.

9. Reviews, Testimonials, and User-Generated Content

If you submit a review, testimonial, photo, video, social media post, or other user-generated content, we may use that content for marketing, advertising, website, email, social media, product, and promotional purposes.

If you post publicly on our website, social media, review platforms, or other public spaces, the information you share may be visible to others. Please use caution when sharing Personal Information or pet information in public areas.

10. Retention of Information

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, processing orders, managing subscriptions, maintaining records, complying with legal obligations, resolving disputes, preventing fraud, enforcing agreements, and supporting business operations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal requirements, tax and accounting obligations, fraud prevention needs, and whether there is an active dispute or investigation.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

You are responsible for keeping your account login information confidential and for notifying us if you believe your account has been accessed without authorization.

12. Children’s Privacy

Our website and services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

If you believe a child under 13 has provided us with Personal Information, please contact us at info@bornstubborn.co.

13. Your Privacy Choices

You may have choices regarding your Personal Information, including:

• Unsubscribing from marketing emails
• Requesting access to certain Personal Information
• Requesting correction of inaccurate Personal Information
• Requesting deletion of certain Personal Information
• Opting out of certain targeted advertising, sale, or sharing practices where applicable
• Appealing a privacy request decision where required by applicable law

To submit a privacy request, contact us at info@bornstubborn.co with the subject line Privacy Request.

We may need to verify your identity before processing certain requests. Depending on your request, we may ask for information that helps us confirm that the request relates to you.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

14. U.S. State Privacy Rights

Depending on your state of residence, you may have certain privacy rights under applicable U.S. state privacy laws. These may include the right to:

• Know or access the Personal Information we collect about you
• Receive a copy of your Personal Information in a portable format
• Correct inaccurate Personal Information
• Delete certain Personal Information
• Opt out of the sale or sharing of Personal Information
• Opt out of targeted advertising
• Limit certain uses of sensitive Personal Information, where applicable
• Appeal our decision regarding a privacy request

We do not knowingly sell or share Personal Information of individuals under 18.

To exercise your rights, email info@bornstubborn.co with the subject line Privacy Request.

California Privacy Notice

If you are a California resident, California law may require us to provide additional information about how we collect, use, disclose, sell, or share Personal Information.

In the past 12 months, we may have collected the following categories of Personal Information:

Category	Examples	Collected?
Identifiers	Name, email address, shipping address, billing address, IP address, online identifiers	Yes
Customer records information	Payment-related information handled by payment processors, order information, contact information	Yes
Commercial information	Products purchased, viewed, considered, subscription details, order history	Yes
Internet or network activity	Website activity, pages viewed, clicks, cart activity, email interactions	Yes
Geolocation data	Approximate location based on IP address	Yes
Inferences	Preferences, product interests, marketing segments	Yes
User-generated content	Reviews, testimonials, photos, videos, survey responses	Yes
Pet information	Dog name, breed, age, weight, wellness concerns, product preferences, photos if submitted	Yes

We collect this information for the purposes described in this Privacy Policy, including order fulfillment, customer support, marketing, advertising, analytics, fraud prevention, legal compliance, and business operations.

We may disclose these categories of information to service providers, fulfillment partners, payment processors, analytics providers, advertising partners, email marketing providers, subscription providers, legal advisors, and other parties described in this Privacy Policy.

We may “sell” or “share” certain categories of Personal Information under California law when we use advertising cookies, pixels, or similar technologies for targeted advertising. This may include identifiers, internet or network activity, approximate geolocation, commercial information, and inferences.

We do not sell Personal Information for money.

To opt out of sale, sharing, or targeted advertising, contact us at info@bornstubborn.co with the subject line Do Not Sell or Share, or use any privacy choices link we make available on our website.

15. Authorized Agents

Depending on your state of residence, you may authorize another person to submit a privacy request on your behalf.

We may require proof that the agent is authorized to act for you and may also require you to verify your identity directly with us.

16. Financial Incentives

We may offer discounts, promotions, giveaways, loyalty benefits, or other incentives in exchange for information such as your email address or participation in marketing programs.

Participation is voluntary. You may withdraw from marketing communications at any time by using the unsubscribe link in our emails or contacting us at info@bornstubborn.co.

The value of any incentive is reasonably related to the value we receive from the information collected, such as the ability to communicate with customers, provide offers, improve products, and market our business.

17. International Users

Born Stubborn.™ currently sells and ships only within the United States.

If you access our website from outside the United States, you understand that your information may be processed in the United States or other locations where our service providers operate. Privacy laws in those locations may differ from the laws in your country.

18. Third-Party Links

Our website may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices, content, or policies of third parties.

Please review the privacy policies of any third-party websites or services you use.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page.

If we make material changes, we may provide additional notice, such as posting a notice on our website or sending an email where appropriate.

Your continued use of our website or services after any changes are posted means you accept the updated Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact us at:

Oakwyn Collective LLC
1021 E Lincolnway, #9365
Cheyenne, WY 82001
United States

Email: info@bornstubborn.co