180g · 60 soft chews · 3g each
Big Feelings™ - Dog Calming Chews
For the one that starts panting before you even pull out of the driveway. The one that knew it was a thunderstorm 40 minutes ago and has been vibrating quietly ever since. The one that needs someone to sit on the bathroom floor during fireworks. That one.
Big Feelings™ is a 9-active calming chew: two amino acids, four botanicals, a mineral, a B vitamin, and melatonin. Every active and its exact amount is printed on the tub.
Take The Edge Off
The spiral before it starts
Easier Nights
Settle, not sedate
Event Ready
Storms, fireworks, car rides, the vacuum
Covered by our 30-day money-back guarantee.
Zara Q.
Evenings feel a little less dramatic. Easy to give, and it fits into our daily routine!
Daily Feeding Guide
What To Expect With Big Feelings™
How to use it, what to look out for, and an honest timeline.
Directions for Use
Recommended daily serving by dog size.
Dog size
Daily amount
Under 25 lbs
1 soft chew daily
25–50 lbs
2 soft chews daily
50–75 lbs
2 soft chews daily
75–100 lbs
3 soft chews daily
Over 100 lbs
3 soft chews daily
Tip: Give with meals. For events like storms, travel, or fireworks, give 60–90 minutes beforehand alongside the daily dose.
Picky eater?
Your dog won’t eat it? Try this.
1. Warm it up
Five seconds in your hands can help boost the smell.
2. Crumble and mix
Break it into pieces and mix it into food.
3. Add something they love
Peanut butter, a favorite treat, whatever already gets the tail moving.
What to Look Out For
Give it a few weeks. Here is what owners tend to notice first.
Settles faster Less time circling and panting before lying down
Easier nights Fewer middle-of-the-night wake-ups, less restless floor pacing
Less build-up before events The spiral starts smaller and winds down sooner
More themselves between events Calmer baseline day to day, not just during triggers
What Changes and Roughly When
Calming support is not a switch. It builds. Here is the honest version of what that looks like.
First Few Days
Some owners notice the one that usually paces the kitchen seems slightly less urgent about it. Others see nothing. Both are normal.
Week Two
This is usually when the baseline starts to shift. Not dramatically. A bit less anticipatory panting before known triggers. A bit faster to settle in the evening.
Weeks Three to Four
Usually where the real change starts to show. Less reaction time before settling. Quieter at night. Events that used to spin into full episodes seem a little shorter, a little softer.
The Longer Game
Daily support changes the baseline. The ones that stay on it consistently tend to handle new stressors better, settle back into routine more easily after events.
Every dog is different. Give it 4–6 weeks and judge it on the real stuff: the pacing, the panting, the 2am bathroom floor.
It's Not Drama. It's Just Them.
Nobody buys a calming chew because their dog is chill. You buy one because you have watched them shake before the thunder even starts. Because you have cancelled plans rather than leave them alone. Because July 4th is now something you plan around.
That is not a training failure. That is just who they are.
Big Feelings™ is daily nervous system support, not a sedative. The thing that was already manageable stays manageable, and the thing that was barely manageable gets a little better.
One job. Nine actives. The doses are on the tub.
Most Calming Chews Lead With One Ingredient.
Big Feelings Have More Than One Source.
Most calming chew leads with either L-Theanine or Melatonin. Which is fine. Both are in here. But a dog that spirals before a thunderstorm is not just running low on one thing. The nervous system is a whole picture: how the brain receives stress signals, how the body physically responds to them, how naturally calming brain chemistry builds over time, and how the muscles and nervous system settle once the trigger passes. Addressing one of those at a high dose is not the same as addressing all four. Big Feelings™ was built for all four.
Amino Acid Calm
The brain chemistry side
Calming Botanicals
Four distinct calming plants
Mineral Support
The nervous system needs this to function calmly
Wind-Down Support
For the nights that are the hardest
Magnesium Glycinate and Lemon Balm do not appear in the two best-selling calming chews. Both have published research on nervous system function. Both are in Big Feelings™.
SHOP BIG FEELINGS™
INGREDIENT SCIENCE
Not In The Leading Formulas.
Built Into This One.
Neither of these appears in the two best-selling calming chews. Both have published research. Both are in Big Feelings™.
NOT IN THE TOP-SELLERS
20mg per chew
NERVOUS SYSTEM SUPPORT
Magnesium Glycinate
The mineral most calming formulas skip entirely. Magnesium is involved in how the nervous system regulates its own response to stress. The glycinate form is easier on the stomach than cheaper forms and has been studied for its calming properties. Most calming chews load more of the headline actives instead. This one made room for the mineral work too.
NOT IN THE TOP-SELLERS
30mg per chew
BOTANICAL NERVINE
Lemon Balm
The fourth botanical in this formula, and the one most competitors leave out. Lemon Balm works on the nervous system through a different pathway than valerian or chamomile. Research in humans and animals points to its role in calming the nervous response. Four botanical nervines hitting different parts of the same problem beat one at a higher dose.
INGREDIENT SCIENCE
What Else Is In The Tub
Seven more actives. Real doses. Published research you can check yourself. Every active is printed on the tub, with no proprietary blend to hide behind.
01
BOTANICAL NERVINE
Valerian Root Powder
The one most people have heard of. Valerian has been used for centuries as a plant-based calming support, and it is the highest-dosed botanical in this formula for a reason. Research points to its interaction with the body’s normal calming processes. The 80mg dose is where the research generally starts to get interesting.
02
BOTANICAL NERVINE
Chamomile Powder
The one in your tea when you can't sleep. Chamomile's calming properties are among the most studied of any plant. It works on nervous tension through a gentle mechanism that stacks well with valerian rather than duplicating it. 70mg is a real dose, not a label decoration.
03
BOTANICAL NERVINE
Passion Flower Powder
The one most people haven't heard of. Passion Flower has been studied for its effect on nervous system calm and is used in traditional calming herbalism for exactly this job. It hits a different part of the nervous system mechanism than chamomile or valerian, which is why all three belong in the same formula rather than just picking one and doubling the dose.
04
AMINO ACID
L-Tryptophan
L-Tryptophan is an amino acid involved in normal calming pathways. In Big Feelings™, it is included to support calm behavior during everyday stress, at a functional dose printed on the tub.
05
AMINO ACID
L-Theanine
The focus-and-calm amino acid. Found naturally in green tea, L-Theanine supports relaxed alertness, meaning the brain quiets down without fogging up. Research points to its effect on calm brain wave activity and its ability to support a relaxed state without sedation. Works alongside the botanicals rather than replacing them.
06
NERVOUS SYSTEM COFACTOR
Vitamin B1 (Thiamine)
The nervous system maintenance vitamin. B1 is involved in how nerve cells function and process signals. It is not the headline active in this formula, but leaving it out would be leaving out something the nervous system actually needs to do its job. A supporting role, earned.
07
SLEEP SUPPORT
Melatonin
The sleep one. Melatonin is what the body makes when it is time to wind down, and 2mg is a functional evening dose. Some calming chews use 3mg or more. This formula keeps it lower because the goal is wind-down, not sedation. The eight other actives do the heavy calming work. Melatonin closes the night.
HOW TO USE IT
Daily Calm vs. Event Days.
There Is A Difference.
This is something most calming supplement pages don't tell you clearly. Here it is.
Daily Use
Every Day, With Meals
1 chew daily
Give one chew every day, with meals, regardless of whether anything is happening.
This is the slow-build part. Daily nervous system support changes the baseline over time. A dog with a calmer daily baseline handles stressful events with less intensity. The daily use is what earns the event-day results.
Event Days
Before The Trigger Hits
Extra chew 60-90 minutes before
On top of the daily dose, give an extra chew 60-90 minutes before the known trigger.
The event-day dose is not a replacement for the daily dose. It is an addition. This applies to thunderstorms if yours knows before you do, car rides, vet visits, fireworks, or any other situation where the spiral starts before the event begins.
Big Feelings™ is not a sedative. The goal is a calmer nervous system, not an unconscious dog. Start with daily use and give it 3-4 weeks before judging the event-day results.
Compare The Labels
Same category, very different formulas. Here is what is actually inside, per chew.
| Ingredient | Big Feelings™ | Chew A | Chew B |
|---|---|---|---|
| Valerian Root | 80mg ✓ | Present ✓ | Not listed × |
| Chamomile | 70mg ✓ | Present ✓ | Present ✓ |
| Passion Flower | 50mg ✓ | Present ✓ | Present ✓ |
| L-Tryptophan | 45mg ✓ | Not listed × | Not listed × |
| L-Theanine | 40mg ✓ | Present ✓ | Present ✓ |
| Lemon Balm | 30mg ✓ | Not listed × | Not listed × |
| Magnesium Glycinate | 20mg ✓ | Not listed × | Not listed × |
| Vitamin B1 | 15mg ✓ | Not listed × | Not listed × |
| Melatonin | 2mg ✓ | 3mg ✓ | 3mg ✓ |
Comparison based on publicly listed label information per chew.
Calming Chews Myth Vs. What's Actually True
A confusing category, made a little less confusing.
Myth #1: "If it doesn't knock them out, it isn't working."
A calming supplement is not a sedative. The goal is a regulated nervous system, not an unconscious dog. When Big Feelings™ is working, the change looks like this: they settle faster, pace less, recover quicker after a stressful event, and sleep more soundly. A dog that is calmer but fully present is the goal. A dog that is glazed over is a different product and a different conversation.
Myth 2: "Give it right before the storm and it'll work immediately."
It does not work that way. The botanicals and amino acids build up with daily use. Giving a chew 10 minutes before something scary is too late, and skipping the daily dose all week means the event-day dose has less to build on. Give it daily. Give the extra dose 60–90 minutes before the event. That is how it is designed to work.
Myth 3: "Calming chews only matter for extreme cases."
Some dogs need professional support, and that is a vet conversation. But many dogs simply need help settling during predictable stress: storms, guests, travel, fireworks, or changes in routine. Daily calming support is useful before the situation reaches the level where every event feels like a crisis.
Myth 4: "All calming chews are basically the same."
They list different ingredients at different doses and call them by the same name. What is actually inside varies significantly. L-Theanine alone versus four botanical nervines plus amino acids plus a mineral versus melatonin at 2mg versus 5mg all produce different outcomes. Flip the tub. Read what is actually there.
What Born Stubborn.™ Customers Are saying...
Calms our dog without making him dopey.
We use this before stormy nights and keep it in the daily routine. It does not knock her out, which is exactly what we wanted.
Excellent Calming Support
We added these chews to the daily routine and evenings feel less dramatic. He still acts like himself, just a little quicker to settle. I'm happy!
Good results for Chocolate Lab
My dog is picky with chews, but he takes these without a fight. I like that it is not just melatonin and that the doses are printed clearly.
No Groggy Feeling
The biggest thing we noticed is the nighttime routine. Less wandering around, easier to settle, and no groggy feeling the next morning.
Questions?
We'll Skip The Paperwork.
What does Big Feelings™ actually do?
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It supports the nervous system with nine actives across four calming mechanisms: four botanical nervines, two amino acid precursors, magnesium, a B vitamin, and melatonin. The goal is a calmer daily baseline and a more regulated response to stressful events. It is not a sedative and it is not a prescription substitute.
Can I give extra on event days?
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Yes, and this is actually how it is designed to work. On storms, fireworks, travel, vet visits, or any other known stressful day: give the daily dose as usual, plus one additional chew about 60 to 90 minutes before the event begins. Skipping the daily dose all week and relying only on the event dose is not the same thing. The daily use is what makes the event dose land properly.
What's in it, and how much?
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Valerian Root 80mg, Chamomile 70mg, Passion Flower 50mg, L-Tryptophan 45mg, L-Theanine 40mg, Lemon Balm 30mg, Magnesium Glycinate 20mg, Vitamin B1 15mg, Melatonin 2mg. Every active and its exact amount is printed on the tub. Nothing is hidden inside a proprietary blend.
Can I use it alongside other supplements or medications?
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Big Feelings™ can generally be given alongside other supplements. If yours is already on prescription medication for anxiety or any other condition, check with your vet first before adding anything new. That applies to any supplement, not just this one.
How long until I see a difference?
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Most owners start noticing something in weeks two to four of daily use. A bit less pacing. Settling faster in the evening. Events that used to spiral into a full episode feeling a little shorter. Give it four to six weeks of consistent daily use before making a call. The nervous system builds gradually, and that is the point.
Can puppies or senior dogs have it?
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Senior dogs do well with it and are often the ones who need it most. For puppies under 12 months, consult your vet first before starting any supplement routine.
How many chews does mine need?
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Under 25 lbs: 1 chew daily. 25 to 75 lbs: 2 chews daily. 75 lbs and over: 3 chews daily. On known stressful days, give the daily dose plus one additional chew 60 to 90 minutes before the trigger. Give with meals.
Does this replace my vet?
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For mild to moderate daily anxiety, many owners manage well with daily support alongside normal life. For severe anxiety, separation distress that prevents function, compulsive behavior, or significant behavioral changes, a vet conversation is the right first call. Big Feelings™ is daily nervous system support. It is not a prescription substitute and is not positioned as one.
Is it safe to give every day?
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Yes. All nine actives are at doses consistent with daily supplementation. Give with meals. If yours has a known health condition or is on medication, check with your vet before starting.
Where is it made?
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Made in the USA under GMP standards by a manufacturer with 30 years of experience in pet supplement production.
What happens on days I forget?
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Missing the occasional day is not a problem. Daily consistency is what builds the baseline over time, so just pick it back up the next day. If you find yourself forgetting regularly, giving it at the same time as feeding tends to make it easier to stick to.
Can I give extra on event days?
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Yes, and this is actually how it is designed to work. On storms, fireworks, travel, vet visits, or any other known stressful day: give the daily dose as usual, plus one additional chew about 60 to 90 minutes before the event begins. Skipping the daily dose all week and relying only on the event dose is not the same thing. The daily use is what makes the event dose land properly.
Can I use it alongside other supplements or medications?
+
Big Feelings™ can generally be given alongside other supplements. If yours is already on prescription medication for anxiety or any other condition, check with your vet first before adding anything new. That applies to any supplement, not just this one.
Can puppies or senior dogs have it?
+
Senior dogs do well with it and are often the ones who need it most. For puppies under 12 months, consult your vet first before starting any supplement routine.
Does this replace my vet?
+
For mild to moderate daily anxiety, many owners manage well with daily support alongside normal life. For severe anxiety, separation distress that prevents function, compulsive behavior, or significant behavioral changes, a vet conversation is the right first call. Big Feelings™ is daily nervous system support. It is not a prescription substitute and is not positioned as one.
Where is it made?
+
Made in the USA under GMP standards by a manufacturer with 30 years of experience in pet supplement production.