4.7 out of 5

Allergy chews for itchy dogs

Scratch That™ · 227g · 90 soft chews · 2.5g each

Sarah M.✓ Verified buyer

“Nothing touched his itching until this. After a couple of weeks he was definitely scratching less and had stopped constantly chewing at his paws.”

What it's for

✓Less scratching
✓Less paw licking
✓Fewer hot spots
✓Calmer ears
✓Softer skin
✓Quieter nights

A daily allergy chew built around 100mg of quercetin. For the scratching, the licking, and the nights nobody sleeps through.

One chew a day, given with meals.

Up to 23 kg1 chew
Over 23 kg2 chews

Give it daily, including the good weeks. The routine is what keeps the flare-ups apart.

Active ingredients, per 2.5g chew

Quercetin Dihydrate100mg
For the itch itself.
Colostrum100mg
For the overreaction underneath.
Mushroom Blend, Reishi + Turkey Tail100mg
Helps them stop reacting to everything.
Salmon Oil100mg
For the skin that's been taking the damage.
Ashwagandha Root100mg
For the stress that makes scratching worse.
Nettle Leaf50mg
Works alongside the quercetin.
Probiotic Blend, 5 strains500 Million CFU
Bacillus subtilis, Lactobacillus acidophilus, Lactobacillus fermentum, Bacillus bifidum, Bacillus licheniformis.

Plus echinacea, blueberry, white turmeric, apple cider vinegar, bromelain, biotin, and vitamins C and E. Every one printed on the tub.

Select Dog Size 1 chew a day, 2 over 23 kg

Save more when you stock up. Subscribers get an extra 20% off every order.

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90Days
Risk-freetrial

Not seeing results? Reach out within 90 days of your order and we'll make it right.

Made to
GMP standards
100mg quercetin
per chew
90-day
money-back

Questions

The quercetin and bromelain move first, usually inside the first week. Less clawing at the ears, less frantic scratching, and often a night where nobody gets woken up. The skin itself takes two to four weeks. Coat is slower again, because hair grows on its own schedule.

Depends what's driving it. Scratch That™ works on the itch response, the immune side and the skin barrier, so it covers most of the common ground. It won't out-argue a food your dog reacts to, and it isn't a substitute for a vet visit if the skin is broken or infected. That's what the 90 days are for.

Fair question on an allergy product. It contains salmon oil, colostrum, brewer’s yeast, barley malt syrup and chickpea flour. No corn, soy or wheat. The full label is further down the page. Read it before you order.

Soft chew, not a tablet. Most dogs take it from the hand. If yours is difficult about it, crumble it over dinner or warm it in your palm for a few seconds first.

What owners are saying

“Her paw licking has reduced about 90%. She still has the occasional itch, but compared with where we started she seems almost normal again.”

Laura BennettVerified buyer

“I was still skeptical because we'd already tried so many allergy chews. About three weeks in I realised he wasn't scratching his ears or chewing his feet nearly as much.”

James CarterVerified buyer

“The scratching used to wake both of us up at night. Now he will actually settle down and sleep instead of scratching, licking, settling, then starting all over again.”

Emily WalshVerified buyer
HUMAN-GRADE INGREDIENTS
NO ARTIFICIAL COLORS, FLAVORS, OR PRESERVATIVES
NO CORN, SOY, OR WHEAT
HUMAN-GRADE INGREDIENTS
NO ARTIFICIAL COLORS, FLAVORS, OR PRESERVATIVES
NO CORN, SOY, OR WHEAT
HUMAN-GRADE INGREDIENTS
NO ARTIFICIAL COLORS, FLAVORS, OR PRESERVATIVES
NO CORN, SOY, OR WHEAT
HUMAN-GRADE INGREDIENTS
NO ARTIFICIAL COLORS, FLAVORS, OR PRESERVATIVES
NO CORN, SOY, OR WHEAT

The difference

You've Already Tried The Outside.

Another medicated shampoo.
Another week of antihistamines.
Another bag of food that was supposed to be the one.
Start on the inside, and you get fewer flare-ups to manage instead of more products to manage them with.

Wipes, baths and paw soaks work on the skin. The licking, the ear scratching and the belly rubbing keep coming back anyway.

Scratch That™ puts 100mg of quercetin and 50mg of nettle at the itch, 100mg of reishi, turkey tail and colostrum at the immune response behind it, and 100mg of salmon oil at the skin taking the damage.

The bath was never going to reach the ears.

What's in each chew

The Science Part

Fifteen actives, three jobs. Every dose printed. Read the research yourself, we didn’t write any of it. (You’ve read six of these pages this week. We’re aware.)

Quercetin

01 · Calms the itch

Quercetin · 100mg | Nettle Leaf · 50mg | Bromelain · 5mg per chew

The ones your dog feels first. Histamine is what turns pollen into itching, the same way it turns hay fever into streaming eyes. Quercetin helps steady that reaction, bromelain helps more of it get absorbed, and nettle works alongside both.

Reishi and turkey tail

02 · Steadies the response

Reishi + Turkey Tail · 100mg | Colostrum · 100mg per chew

The ones that work underneath. Beta-glucans from both mushrooms help the immune system respond in proportion instead of treating pollen, dust and grass as a threat. Colostrum supports the same job.

Five-strain probiotic blend

03 · Rebuilds the skin

Salmon Oil · 100mg | Five-Strain Probiotic · 500 Million CFU

The long game. Dry, cracked skin lets more allergens through, so salmon oil goes into keeping the barrier intact and the coat less flaky. The probiotics work further back. Most of the immune system is trained in the gut wall, so a steadier gut means less overreacting to grass and pollen. Neither is fast. Quercetin handles tonight. These are why next spring is easier.

Five strains: Five strains: Bacillus subtilis, L. acidophilus, L. fermentum, Bacillus bifidum, Bacillus licheniformis

Nothing hiding behind a proprietary blend.

See exactly what's inside

French Bulldog lying down
For humans who read
labels.

Quality You Don't Have to Question

Made in the UKTo cGMP standards

cGMP
Manufactured

Third-Party
Lab Tested

Non-GMO

No Corn, Soy
or Wheat

What Changes and Roughly When

No overnight miracles. Here's what's realistic.

Days 1 to 7

The frantic edge comes off. Quercetin and bromelain move fastest. Less clawing at the ears, and usually the first night nobody gets woken up.

Weeks 2 to 4

The skin catches up. Mushrooms and probiotics take longer to show. This is where hot spots stop reappearing and the paw licking gets less constant.

Ongoing

Coat grows back on its own schedule, so this is the slow one. Pollen season stops being a guaranteed flare-up rather than something you brace for.

Every dog is different. Give it a few weeks, then notice how long it’s been since you last checked their paws.

You Know The Sound.

Nobody buys an allergy chew because they care about the immune system.

You buy one because of the licking that starts the second the lights go off. The tag jingling because they’re scratching again. The thumping leg at 2am. One of you gets up. Then it starts again.

You want to go to bed without listening for it.

One dog's journey

Meet Milo. Professional Paw-Licker.

Milo before starting Scratch That
Before Scratch That™

Red belly. Itchy ears. Paws constantly in his mouth.

Food changes. Shampoos. Allergy chews. Nothing really lasted.

Milo after one week on Scratch That
Week 1

Still scratching. Still licking. Not much to report.

Rebecca is pretty sure this is going to be another waste of money.

Milo after three weeks on Scratch That
Week 3

Less scratching. Calmer ears. His paws are finally getting a break.

Okay. Something is definitely changing.

Milo after sixty days on Scratch That
Day 60

The nighttime paw-licking stops being the soundtrack.

Still an allergy-prone dog. Almost normal again. That's the point.

“After a few weeks he was definitely scratching less and leaving his paws alone. He just seems so much more comfortable now.”

Rebecca H.Verified buyer

Questions?

We'll skip the paperwork.

Can I use it through pollen season or a flare-up?

Yes, and that’s when it earns its place. It works better as something you’re already giving than something you start once the scratching has taken over. Start before the season, not during it, and keep it going through the quiet months.

Is it safe to give every day?

It’s built for daily use. The doses are set for a chew a day, and every one is printed on the tub so you can check.

Can puppies or senior dogs have it?

Seniors, yes. For puppies under 12 weeks, or any dog on medication, check with your vet first. Same if your dog is pregnant or nursing.

Can I give it alongside what my vet already has them on?

Usually, but ask your vet first, especially with anything prescribed. Scratch That™ is daily support that sits alongside a treatment plan. It isn’t a replacement for one.

What if my dog has raw skin, hot spots, hair loss, or seems unwell?

See your vet. Broken skin, sudden hair loss and constant discomfort can point to mites, infection, or something else entirely, and none of that is a supplement’s job. Scratch That™ is daily support, not a diagnosis.

Does it contain any allergens?

Worth reading properly, since your dog is here for allergies. It contains salmon oil, colostrum (dairy), brewer’s yeast, barley malt syrup and chickpea flour. There’s no corn, soy or wheat. If your dog has a known protein or grain sensitivity, check the full label before you order.

What happens if they eat too many?

A few extra usually means loose stools for a day. If a dog gets into the tub and empties it, call your vet, mostly because of the fat content.

Where is it made?

Made in the UK, in an ISO 9001 certified facility, manufactured to GMP standards. The ingredients are sourced from the UK and abroad, and every active amount is printed on the tub.

How should I store it?

Sealed, somewhere cool and dry, out of the sun. Not the car. Not on top of the radiator.

How does the 90-day guarantee work?

Give it a proper run. If the scratching hasn’t changed after 90 days, email us and we’ll refund you. The tub can stay where it is.

What Born Stubborn.™ Customers Are saying...

Very good 4.7/5 based on 1046 verified Born Stubborn.™ reviews

Image with text

The one who started it all - Masha.

Born Stubborn.™ started with a French Bulldog named Masha. She sunbathed like it was her job, lost her mind every time the leash came out, and spent eight years as a self-appointed guardian of our son. She left us too soon.

We built this brand because she deserved better than generic supplements designed for every dog and optimized for none. Every product we make is in her memory... and for every stubborn, dramatic, completely irreplaceable dog out there.