180g · 60 soft chews · 3g each
Shed Happens™ - Dog Skin and Coat Supplement
Dull coat. Flaky skin. Fur on the car seat, the black pants, the guest's lap.
Shed Happens™ is 200mg of wild Alaskan salmon oil per chew, plus flaxseed, hemp seed oil, and the vitamins that back them up. Helps the coat shine and the skin settle down.
Shine
More luster, less dull
Less fur left behind
On clothes, floors, and the couch.
Settle
Calmer, less flaky skin
Pause, skip, or cancel anytime. One tub is about a month for most dogs.
Covered by our 30-day money-back guarantee.
Trisha L.
Easy to give every day, and my dog’s coat looks softer. Staying consistent has been the key.
Daily Feeding Guide
What To Expect With Shed Happens™
How to use it, what to look out for, and an honest timeline.
Directions for Use
Recommended daily serving by dog size.
Dog size
Daily amount
Under 25 lbs
1 soft chew daily
25 to 50 lbs
2 soft chews daily
50 to 75 lbs
2 soft chews daily
75 to 100 lbs
3 soft chews daily
Over 100 lbs
3 soft chews daily
Tip: Give chews with meals. When starting out, give 1 chew per day for the first few days while your dog's system adjusts, then build up to the full recommended amount.
Picky eater?
Your dog won't eat it? Try this.
Warm it up.
Five seconds can help boost the smell.
Crumble and mix.
Break the chew into smaller pieces and mix it into their food.
Add something they love.
Mix it with peanut butter, a favorite treat, or whatever already gets their tail moving.
What to Look Out For
Give it a few weeks of daily chews. Here's what owners tend to notice first.
A coat with more shine
Less fur left behind
Calmer, less flaky skin
Less dry-skin scratching
What Changes and Roughly When
Coats don't turn around overnight, and any brand that promises that is lying to you. Here's the honest version of what owners tend to notice.
The first two to three weeks:
Not much to see yet, and that's normal. Fatty acids build up gradually, they don't switch on overnight.
Around weeks three to six:
This is usually where owners start noticing. Less fur left behind. Skin that looks calmer. Scratching that happens less during movie night, not zero, but less.
The longer game:
A coat that holds its shine through the things that used to dull it, like seasonal shedding, dry air, or a stretch of bad weather.
Every dog is different. Give it a few weeks of daily chews before you decide, and judge it on the boring stuff: the shine, the shedding, the scratching.
It's Not An Emergency. It's Just Embarrassing.
Nobody's rushing to the vet over this. The coat just looks a little duller than it used to. The fur is on everything: the couch, the car seat, the black pants you gave up wearing around them months ago. And there's the scratching.
Not constant, not dramatic, just there. Enough that you've started side-eyeing your own dog's coat next to the shiny one at the dog park and wondering if you're missing something basic.
You're not. Skin and coat condition runs on fat, mostly the kind that doesn't show up in regular kibble at a useful dose. Shed Happens is built to close that specific, unglamorous gap.
Three Fats, One Job
Many Chews Bring One Oil. This One Brings Three.
Skin and coat health runs on two different families of fatty acids, omega-3 and omega-6, and most "salmon oil chews" only bring one.
Wild Alaskan salmon oil supplies the EPA and DHA most skin and coat chews lead with. Flaxseed meal adds ALA, a second, plant-based omega-3. Hemp seed oil brings linoleic acid, an omega-6 most fish-oil-only chews skip entirely. Three fat sources, one tub, each one doing a different part of the job instead of one oil trying to do all of it.
Ingredient Science
8 Actives. Zero Mysteries.
Every one dosed, every one printed, every one yours to check.
01
Omega-3
Wild Alaskan Salmon Oil
The headline fat. Salmon oil is the main source of EPA and DHA in this formula, the two omega-3s most directly tied to skin moisture and coat shine. At 200mg per chew, it's the highest-dosed active in the tub, and the one doing most of the heavy lifting.
02
Omega-3
Flaxseed Meal
The plant-based backup. Flaxseed brings ALA, a second omega-3 from a completely different source than fish. It's not a replacement for salmon oil, it's a second angle on the same goal: more usable fatty acid, from more than one place.
03
Omega-6
Hemp Seed Oil
The one most fish-oil-only chews leave out. Linoleic acid is an omega-6 fatty acid that plays its own role in skin barrier health, separate from omega-3. Most "salmon oil" chews stop at omega-3. This one doesn't.
04
Vitamin
Biotin
The classic for a reason. Biotin is a B-vitamin tied to keratin production, the protein that coat and skin are largely built from. It's one of the most studied nutrients in this category, and it's printed here at a real, specific dose, not buried in a blend.
05
Antioxidant
Vitamin C
The stress fighter. Vitamin C helps the body manage everyday oxidative stress, the wear and tear that can show up in skin and coat condition over time. It also works alongside Vitamin E, so the two are doing complementary jobs, not the same one twice.
06
Antioxidant
Vitamin E
The protector. Vitamin E helps guard healthy fat from oxidative damage, which matters here specifically because this formula is built around fat. Protecting the fatty acids you're feeding is as important as feeding them in the first place.
07
Mineral
Zinc
The structural one. Zinc supports normal skin structure and the everyday maintenance work the skin barrier does on its own. It's a small dose because it needs to be, not because it's an afterthought.
08
Vitamin
Vitamin A & Vitamin D3
The supporting pair. Vitamin A plays a role in normal skin cell turnover. Vitamin D3 supports broader everyday wellness. Neither is the headline act here, but both round out a formula that's covering more than just "add fish oil and hope."
No Spoon. No Oily Mess. No Guessing.
The old fix is fish oil from a spoon, poured over food and hoped for. It's messy, it smells, and there's no way to know if your dog actually ate the full dose or left half of it pooling in the bowl. A soft chew with a printed dose solves all three problems at once: an exact amount, every time, with nothing to measure and nothing to spill.
Skin & Coat: Myth Vs. What's Actually True
A category full of half-truths. Here's what actually holds up.
Myth #1: "More fish oil always means faster results."
More isn't the same as better here. Fatty acids need a consistent, balanced daily amount over weeks, not a flood of it once in a while. Steady beats heavy.
Myth #2: "Shedding will stop completely."
Shedding is normal and it's not going away. What a real omega-3 formula can support is less of it and a coat that looks healthier while it does its normal thing.
Myth #3: "Any oil works the same as salmon oil."
Different oils bring different fatty acids. Salmon oil and flaxseed and hemp seed oil aren't interchangeable, they're complementary, which is exactly why this formula uses three instead of one.
Myth #4: "If the coat looks fine, the dog doesn't need this."
A shiny-looking coat can still be running on a nutritional gap that hasn't shown up yet. This isn't about crisis management, it's about keeping the gap from opening in the first place.
What Stubborn Owners Are saying...
Lucky ducky loves this
Since using this product I have noticed a big difference within the first 2 months. His coat is very soft and his skin is very nice. He seems to love the taste.
Love this product!
What sets this product apart is its purity and lack of fillers. You can feel confident knowing you're giving your dog a clean, wholesome supplement without unnecessary additives.
Great product
Our dogs practically gobble up the entire meal—food they are usually completely indifferent to. And no, our dogs don't smell like fish after eating it. I continue to buy this product!
Shinier Coat, Less Flaky-Looking Skin
My dog’s coat looks shinier, and his skin seems less flaky. Easy to keep in the daily routine.
Questions?
We'll Skip The Paperwork.
How long until I see a difference in the coat?
+
Most owners start noticing changes around weeks 3 to 6 of daily use, with fuller results building through 12 weeks. Coat and skin condition shift gradually, not overnight.
Is this safe alongside other Born Stubborn.™ chews?
+
Generally yes, but if your dog is on multiple supplements or any medication, check with your vet first, especially around fat-soluble vitamins like A and D3, which can add up across products.
Will this stop shedding completely?
+
No supplement stops shedding entirely, that's a normal, healthy process. Shed Happens™ is built to support the skin and coat health behind it, which can mean less of it and a coat that looks better while it happens.
How much does my dog need based on size?
+
Feeding guidance by weight is printed on the tub. Start at the lower end of the range and adjust based on your dog's size and your vet's guidance.
My dog is a picky eater. Will they actually eat this?
+
Soft chews are designed to be eaten like a treat. If you've got a particularly stubborn one, try breaking the chew up and mixing it into food, or warming it slightly to bring out the scent.
My dog is large. Will a tub last long enough to be worth it?
+
Larger dogs need more chews per day, so a tub goes faster. Check the feeding guide by weight before you buy so you know roughly how many days a tub will cover for your dog's size.
The chew feels firm. Is that normal?
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Soft chews can vary a little in texture batch to batch since they're made without artificial softeners. If a chew feels too firm for your dog, break it into smaller pieces or mix it into food rather than feeding it whole.
Does this contain any common allergens?
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Shed Happens™ contains whey powder, a dairy-derived ingredient. If your dog has a known dairy or other food sensitivity, check the full ingredient list on the tub and talk to your vet before starting.
Does this replace fish oil from food or a liquid supplement?
+
If you're already giving liquid fish oil, talk to your vet before adding both, since omega-3 intake adds up across whatever you're feeding. Shed Happens™ is built to be a complete, standalone skin and coat formula on its own.
What happens if my dog eats the whole tub?
+
Eating more than the recommended amount in one sitting can cause an upset stomach or loose stools, mainly from the added fat. It's not typically dangerous, but call your vet if your dog seems unwell or if you're concerned about the amount eaten.
How should I store the chews?
+
Keep the tub sealed in a cool, dry place out of direct sunlight. No refrigeration needed.
My dog has a sensitive stomach. Is this safe to start?
+
Most dogs tolerate Shed Happens™ well, but any new fat source can cause loose stools in a sensitive stomach if introduced too fast. Start with a half dose for the first few days and build up to the full amount, and check with your vet if you have concerns.
Is this safe alongside other Born Stubborn.™ chews?
+
Generally yes, but if your dog is on multiple supplements or any medication, check with your vet first, especially around fat-soluble vitamins like A and D3, which can add up across products.
How much does my dog need based on size?
+
Feeding guidance by weight is printed on the tub. Start at the lower end of the range and adjust based on your dog's size and your vet's guidance.
My dog is large. Will a tub last long enough to be worth it?
+
Larger dogs need more chews per day, so a tub goes faster. Check the feeding guide by weight before you buy so you know roughly how many days a tub will cover for your dog's size.
Does this contain any common allergens?
+
Shed Happens™ contains whey powder, a dairy-derived ingredient. If your dog has a known dairy or other food sensitivity, check the full ingredient list on the tub and talk to your vet before starting.
What happens if my dog eats the whole tub?
+
Eating more than the recommended amount in one sitting can cause an upset stomach or loose stools, mainly from the added fat. It's not typically dangerous, but call your vet if your dog seems unwell or if you're concerned about the amount eaten.
My dog has a sensitive stomach. Is this safe to start?
+
Most dogs tolerate Shed Happens™ well, but any new fat source can cause loose stools in a sensitive stomach if introduced too fast. Start with a half dose for the first few days and build up to the full amount, and check with your vet if you have concerns.